SEO Terms and Conditions

1.1 Any SEO work that Your Digital Heroes Ltd undertakes may be detrimentally affected if the Client has:
1.1.1 Employed the services of another Search Engine Optimisation (SEO) Company to work on the web site at the same time
1.1.2 Employed the services of a Submission Company during the same period
1.1.3 Created any duplicate sites, duplicate content or pages, redirects or doorway pages
1.1.4 Requested or exchanged links with link farms or undertaken any spamming techniques which may harm the web site’s ranking with Google
1.1.5 Any other additional SEO or SEO related activity
1.2 To that effect Your Digital Heroes Ltd request that the client inform Your Digital Heroes Ltd in writing if any of the above has been undertaken either currently or prior to the appointing of Your Digital Heroes Ltd. If any such work has been undertaken Your Digital Heroes Ltd will not be held responsible for any agreed targets or guarantees and in such circumstances Your Digital Heroes Ltd reserves the right to withdraw it’s obligations to the client.
1.3 It is agreed and understood that any activities undertaken by the Client (or by any third party on its behalf) which is in relation to or similar to the Works, including without limitation any modification of the Works or the Client’s web site or the use of or inclusion of any third party product or service which might relate to the Works shall interfere with the provision of the Works by Your Digital Heroes Ltd and affect the results, outcomes and positions in search engines. All such things should be discussed with Your Digital Heroes Ltd prior to implementation and Client shall not do implement the same without the prior written consent of Your Digital Heroes Ltd. Remedy of such matters shall be dealt with by way of Change.
1.4 Your Digital Heroes Ltd may make void any campaign and any outstanding balance becomes payable should it be discovered that the client has participated in actions considered undesirable (spamming) by the search engines, such as hidden links, links to link-farms, FFA link pages, redirect or cloaking techniques, submissions the web pages of the site to the search engines, search directories or other websites without the consent of Your Digital Heroes Ltd, use of automated web site submission software or automated reciprocal link programs.

2.1 The Client agrees that their website is not hosted on free webspace using domain forwarding (either framed or otherwise).
2.2 In cases where there is either concern that the current hosting IP address may be part of a ‘bad neighbourhood’ or for reasons of optimisation, Your Digital Heroes Ltd may request the client to change hosting provider.

3.1 No guarantees will be given as to a client’s site position in the search engines as the search engines change their raking algorithms on a regular basis. Additionally, both new sites and competitor sites may be being optimised and submitted everyday.

4.1 Although Google’s results are displayed on other search engines, the work that is carried out by Your Digital Heroes Ltd is solely aimed at increasing visibility and boosting ranking on Google. It is not possible to give a 100% guarantee for any specific result on any search engine, nor can Your Digital Heroes Ltd quantify the level of increased traffic or sales, as a result of the SEO campaign.

Where Search Engines require subscriptions in order to be registered these costs are the responsibility of the client unless otherwise stated in writing in the agreement or as published as part of the campaign that has been purchased. Where registration fees are required Your Digital Heroes Ltd will register the clients URL with the directories used by the major search engines. The client will be responsible for these fees unless stated in writing in the agreement or as published as part of the campaign that has been purchased.

6.1 The Client grants authority to submit the web site pages being promoted to search engines and directories.
6.2 Your Digital Heroes Ltd will have the ability to optimise the structure and content of clients’ web pages. Such changes generally have a minimal visual impact. Your Digital Heroes Ltd will work directly with the client in order to maintain the original look and feel of your website.
6.3 The client must provide Your Digital Heroes Ltd with log-on information (username and password) to gain FTP access to the website. Your Digital Heroes Ltd will maintain confidentiality of log-in information.
6.4 Clients must inform webmasters or anyone else who has access to the Web site that Your Digital Heroes Ltd are performing SEO services on the site.
6.5 The client must allow implementation of all optimisation strategies on their website.
6.6 You are responsible for ensuring that your web site is always active and accessible.

7.1 Set up fees are payable with order.
7.2 Ongoing fees are payable monthly in advance and by standing order or by agreed credit card mandate.
7.3 All credit card payments are subject to a 2% handling fee unless otherwise stated.
7.4 Your Digital Heroes Ltd reserves the right to suspend a campaign following non receipt of ongoing fees.

8.1 Campaigns run for a rolling 12 month period, unless otherwise stated in the Sales Order (specification) (specification), and can be cancelled in writing by either party subject to a 3 month notice period.
8.2 Campaigns cannot be cancelled within the first 6 months unless otherwise stated in these Terms and Conditions.