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Loyalty Is Earned
Not Bought

It is a relationship; a two way street between brand and consumer. Gone are the days when loyalty was defined by the number of times a customer shopped with a particular brand, or whether they would recommend a brand to a friend.

Today, loyalty extends to the commitment brands are willing to make to their customers. The pool of data collated through loyalty schemes allows businesses to forge more intelligent communications, interactions and thus more meaningful relationships with their customers.

 

Customers do not buy what you sell

They buy what has value to them

Getting
Personal

The era of points mean prizes is old hat. Loyalty is about making sure the customer knows that you understand them. That you know what matters to them, what turns them on and that most of all, you value them.

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