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The US Presidential Election: Does Search Hold The Answer?

On Tuesday 8th November, American citizens will take to the polls as they vote for the 45th President of the United States.

With the debates out of the way, the race to the White House is well and truly on. Riddled with scandal, rumour and pretty much anything derived of politics, the winner of the 2016 Presidential Election is anyone’s guess… or is it?

Earlier this year we analysed search data to predict the outcome of the UK EU Referendum. The data made for interesting reading, so much so that we have decided to do the same for the US Presidential Election.

Data collected by Google highlights some interesting stats…

In the past week, searches for “Vote…” has swayed in favour of Mr Trump:


The most prominent political issues centre on the economy and abortion:


On YouTube, the viewing figures of candidate videos is difficult to call:


The data also shows that despite being heavily invested in the Presidential Election, many Americans were still confused about how to even vote. Searches for “How to vote for….” peaked at its highest ever rate in October 2016 since polls began back in February 2004.

If the data is to be believed, America’s next President could very well be Mr Trump, however thankfully, voting requires people to go beyond the comfort of the Google home page.

Only time will tell and we for one will be keeping a close eye on the Google Election DataBot for live updates.