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Report: How Can Hotels Reduce Reliance On 3rd Party Booking Agents?

Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers.

With consumers believing that the best deals are found on sites such as and LateRooms, independent hotels along with well-known chains are struggling to secure direct bookings through their own website, with 58% of all bookings originating from third party businesses.

In reply, Reckless will release a series of reports focused on helping hotels to take back a bigger share of the accommodation booking market.

The first in this report series is now available for you to download for FREE.

Key discussion includes:

  • Using your homepage to deliver a clear message
  • Communicating effectively through website copy
  • Producing content that adds value
  • The effective use of content variety