Report: How Can Hotels Reduce Reliance On 3rd Party Booking Agents?
Hotels and third party travel websites have long since engaged in a tug of war when it comes to attracting online customers.
With consumers believing that the best deals are found on sites such as Hotels.com and LateRooms, independent hotels along with well-known chains are struggling to secure direct bookings through their own website, with 58% of all bookings originating from third party businesses.
In reply, Reckless will release a series of reports focused on helping hotels to take back a bigger share of the accommodation booking market.
The first in this report series is now available for you to download for FREE.
Key discussion includes:
- Using your homepage to deliver a clear message
- Communicating effectively through website copy
- Producing content that adds value
- The effective use of content variety