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Reckless goes International

Born in Chester, grown in London and proven in Europe, Reckless is now, after a highly competitive pitch process, proud to be taking on the United States.

Appointed by Detroit based ROLA, to transform its online presence and supporting digital marketing strategy. This appointment builds upon a number of new project wins across both the UK and Europe.

Callum Reckless, Managing Director said:
“We are hugely excited to be working with such a pivotal brand in the American outdoor industry. ROLA is an industry leader in the development of automobile and cargo management products in the US and we are delighted that we have been invited to help them invigorate their digital proposition and offering in 2018.”

“With Brexit just around the corner, it is exciting for an agency born in a small city in the North West of England to be proving its pedigree in one of the most highly competitive digital landscapes in the world. This new opportunity shows that our talented team can compete anywhere in the world and I couldn’t be prouder of the work the team at Reckless have put in to be awarded this opportunity.”

Francis Bernhart, VP Marketing at ROLA added:
“Research shows that 47% of shoppers in the outdoor industry prefer to shop online in 2018 – a figure that is set to rise.
With more consumers buying directly from the brands they love online, the demand for ROLA to provide consumers with an unrivalled digital experience throughout the purchasing cycle is higher than ever. It is important to us that we provide the service our customers expect when they shop for our products online.”

“After a very competitive pitch process, we are delighted to be working with Reckless to drive forward our digital and commercial ambitions.”

Reckless, which also works with brands including Bateaux London, Sodexo, The Original Tour and Westfalia across the UK and Europe, expects the new American digital offering to launch in May 2018.