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eBook: 10 Ways To Increase AOV In The Venue & Events Industry

Increasing average order value (AOV) is a challenge for any business, but can be especially difficult in the venue and events industry.

With most offerings being a one-off with a high price tag, it can be hard to convince consumers to part with that little bit extra.

Whether it’s through cross-selling or up-selling the importance of increasing AOV can’t be overstated. Research suggests (when done well), it can account for between 10% – 30% of annual revenue (and in the case of Amazon, as much as 35%).

So with the above in mind, this eBook analyses 10 key elements of website functionality that marketeers from the industry can look to employ to increase AOV. This eBook discusses:

  • Time Sensitive Discounts
  • Visual Cues
  • The McDonalds Effect
  • Fitt’s Law
  • Loss-Framed Messaging
  • Law of Pagnanz
  • Incentivised Upselling
  • Reviews
  • Personalisation
  • The Sunk Cost Fallacy

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